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Sculley rebuffed him, so he adapted the idea into a Mac program, HyperCard, whose 'cards' could store any information - text, image, audio, video - with the memex-like ability to semantically link cards to each other. In late 1985, Bill Atkinson, one of the few remaining members of the Macintosh team, embarked on a journey to create a Dynabook, Alan Kay's concept for a tablet computer that stores and organizes knowledge. It was the first WYSIWYG computer, and due in large part to PageMaker and Apple's LaserWriter printer, it ignited the desktop publishing revolution, turning the Macintosh from an early let-down into a notable success. Reflected Jobs' interest in typography, it came bundled with a variety of fonts. The Macintosh is credited with popularizing the graphical user interface. The first Macintosh nevertheless generated cult enthusiasm from buyers and some developers, who rushed to develop entirely new programs for the platform, including PageMaker, PowerPoint, and Excel. Most members of the original Macintosh team left Apple, and Jobs became publicly embroiled with CEO John Sculley Jobs left to found NeXT. Sales initially met projections, but then sputtered as customers were polarized by its groundbreaking interface, and disappointed by the machine's poor performance and initial lack of applications. Upon its 1984 release, the first Macintosh was described as a 'revolution' by the New York Times. The initial team consisted of Raskin, hardware engineer Burrell Smith, and Apple co-founder Steve Wozniak Steve Jobs joined in 1981 after being removed from the Lisa team, and was able to gradually take control of the project due to Wozniak's temporary absence from the company following an airplane crash earlier that year. Raskin named the computer after his favorite type of apple, the McIntosh. Conceived in 1979 by Jef Raskin, the Macintosh was envisioned as an affordable, easy-to-use computer for the masses, with the Lisa's graphical interface. Parallel to the Lisa's development, a skunkworks team at Apple was working on another project.

This was to no avail: hampered by its high $9,995 price and lack of available software, the Lisa was commercially unsuccessful. Though the Lisa's graphical user interface was partially inspired by the work of Xerox PARC, it also went far beyond PARC's prototypes, and introduced original innovations: the ability to drag-and-drop files, menu bars, and double-clicking.

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After IBM introduced the IBM PC in 1981, its sales quickly surpassed the Apple II in response, Apple introduced the Apple Lisa in 1983. In the late 1970s, the Apple II was one of the most popular computers on the American market, especially in education. Steve Jobs with the original Macintosh, January 1984 During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinvigorated with the introduction of popular high-end Macs and the ongoing Apple silicon transition, which brought the Mac to the same ARM architecture as iOS devices.

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Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the 2005-06 Intel transition, and brought features from the iPhone back to the Mac. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. The first Mac was released in 1984, and was advertised with the highly-acclaimed '1984' ad.

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The product lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops.

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Macs are particularly known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. The MacBook Air, Apple's best-selling Mac model

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